Go behind the scenes of Los Angeles's popular Juice Served Here operation with CEO and cofounder Alex Matthews. This trending cold-pressed juice company's motto, "never conventional" spills over into everything they do: the look and feel of their juice shops, home office, warehouse and even the funky juice labels themselves. Peek behind the anything-but-ordinary walls of this fashionable juice company - home of the famed Charcoal Lemonade - to see what's fresh.